For people building a personal brand

Build the brand people find first.

Pick the channel you want to grow and get a short list of tools that work for it. Newsletter, LinkedIn, YouTube, Instagram, TikTok or your own site.

  • Prices checked Nov 2026
  • Every price links to its source
  • No paid placements

Tools we compare, from free plans to pro

  • Substack logoSubstack
  • beehiiv logobeehiiv
  • Kit logoKit
  • Ghost (Ghost(Pro)) logoGhost
  • Stan Store logoStan Store
  • Gumroad logoGumroad
  • Payhip logoPayhip
  • Beacons logoBeacons
  • Lemon Squeezy logoLemon Squeezy
  • Podia logoPodia
  • Kajabi logoKajabi
  • Teachable logoTeachable
  • Thinkific logoThinkific
  • Skool logoSkool
  • Circle logoCircle
  • Mighty Networks logoMighty Networks
  • Taplio logoTaplio
  • AuthoredUp logoAuthoredUp
  • Supergrow logoSupergrow
  • Buffer logoBuffer
  • Typefully logoTypefully
  • OpusClip logoOpusClip
  • Submagic logoSubmagic
  • Castmagic logoCastmagic
  • Repurpose.io logoRepurpose.io
  • Descript logoDescript
  • Riverside logoRiverside
  • ElevenLabs logoElevenLabs
  • Gamma logoGamma
  • Tweet Hunter logoTweet Hunter
  • Hypefury logoHypefury
  • Make logoMake
  • n8n logon8n
  • Framer logoFramer
  • Webflow logoWebflow
  • Lovable logoLovable
  • Canva logoCanva
  • vidIQ logovidIQ
  • Klap logoKlap
  • TokPortal logoTokPortal
  • Later logoLater
  • Metricool logoMetricool
  • CapCut logoCapCut

How it works

Three steps, no tool overload

  1. Pick one channel

    Start where your people already spend time. You can add more later.

  2. Set up a starter stack

    A few tools, most with free plans, with the real price next to each one.

  3. Follow a plan

    Post on a simple rhythm and turn one idea into posts for every channel.

The course

One Idea, Six Channels

A plain English course for building a personal brand across your newsletter, LinkedIn, YouTube, Instagram, TikTok and your own website, without posting everywhere every day.

  • 34 short lessons in 8 modules
  • 6 worksheets and templates
  • A 30 day posting plan
US$20Launching soonSee what is inside
Cover of the One Idea, Six Channels course workbook

Free, monthly

The CTC Letter

One short email a month with the price changes we spot and one idea for growing your brand. Unsubscribe any time.

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